Product Launches
Great HealthWorks is always looking to expand our product line and I’ve been able to work on several product launches so far with more coming in the future.
Additionally, following each product launch, I drive continued content creation until the company can source more traditional content like testimonials. While we also run a full slate of paid campaigns, social media is vital for serving as the top of the funnel, introducing new products to our already existing customer base.
With all of the product launches, I planned a calendar, but also remained flexible as the launch dates frequently shifted. This flexibility allowed me to ensure we always had consistent content even if posts about the new products had to be delayed.
MenopauseXL
In August 2026, Great HealthWorks launched MenopauseXL and it joined our core products, necessitating a consistent content push.
I started by introducing the product on our English and Spanish language channels. Then I continued to feature the product in a variety of different ways, switching between serious content describing symptoms and tips and more fun meme type content.
We didn’t have a broader media campaign tied to the launch so I was responsible for ideating and executing all content with the help of our graphics team.
I also made a point to include MenopauseXL in posts with our other products to cement its place as part of the XL Brands in our customers’ minds.
