For the first time in the United States, Great HealthWorks products were available in retail stores with our launch of OmegaXL Sport at GNC. Additionally, we were also debuting a new product variant: OmegaXL+Krill. We began by announcing the launch on our OmegaXL and OmegaXL Sport channels.

Once retail was ready to go, we announced that the products were available in select stores. Due to the slow roll out, I took care to emphasize the selected availability of the products so as to not cause confusion. After the initial launch, I continued to post a variety of content to remind our customers of the new retailer they could shop with, collaborating between our channels as it made sense.