Great HealthWorks
I am currently the Social Media Manager at Great HealthWorks. I am responsible for our OmegaXL, OmegaXLenEspanol, and OmegaXL Sport channels. On these accounts, I promote and market more than thirteen different products. Through my work, I have increased engagement by 704% and our audience by 160% across all channels.
With many different products and channels, I deftly create and balance our social media calendar so that everything is included while making sure to feature our core products most frequently. I pair reoccurring content that always performs with consistent innovation.
By creating my own content, working with our graphic and video teams, liaising with influencers and talent, I’m able to post a variety of content that passes muster with our science and legal teams as well.
Case Studies
While continuing to run social media and produce content for our flagship brands, I also drove the social media strategy for several product launches.
Additionally, I was responsible for our social media as we launched in GNC as our first retail store partner.
Capitalizing on Opportunity
Ana Maria Polo has been a long time spokesperson for OmegaXL. In honor of her 10th anniversary with the company, we had her at our studio for another shoot.
I was able to collect content throughout the day to use for campaigns during the year like Black Friday and Christmas.
Additionally, on the day of the shoot with my team, I was able to create and post Ana recreating a viral trend which garnered more than 4 million views and over 229,000 likes on Instagram and over 523,000 views and over 59,000 likes on TikTok.
